While the BBC had moderate success selling Doctor Who to Mediterranean Commonwealth countries such as Gibraltar, Malta and Cyprus in the 1960s, it had only limited success in selling the series to continental Europe.
By mid-1965, the BBC had unsuccessfully offered stories from the first two William Hartnell seasons to Yugoslavia, Italy, Finland, Sweden, the Netherlands, Switzerland and Germany, but these offers were not taken up, probably because the episodes could only be supplied in English.
But by mid-1966, BBC Enterprises went to great trouble and effort to create "Music / Effects" only soundtracks that enabled episodes to be dubbed into other languages (see interview with Eddie Montague); the series could once again be offered to countries in Europe. (It's highly likely that the BBC had wanted to sell the recently dubbed Spanish episodes to Spain.)
But despite the first three serials being sent from New Zealand to Denmark for auditioning in March 1968, The Ice Warriors being auditioned by Germany two months later, and an unidentified story (possibly with the Daleks) being auditioned in Norway in 1967 or 68, the BBC still failed to achieve any sales. (Norway had rejected the series due to the cost, and Germany due to the poor production values.)
The Netherlands eventually picked up a limited run of Tom Baker stories in 1975. (The UK became a full member of the European Economic Community (EEC) from 1 January 1973, which may account for this renewed (albeit limited) interest in the programme.)
According to the Daily Mail, issue dated 28 February 1977, the reason for this lack of interest on the continent was because "Dr Who is too terrifying for Europe".
This newspaper article declared that: "DR WHO... will not be seen by European youngsters. He is too terrifying. "Our television is regarded as being too violent by the rest of Europe," Mr Brian Keyser, assistant head of sales for BBC Enterprises, said yesterday. "We have found it impossible to sell Dr Who..." Mr Keyser was speaking in Brighton, where the BBC presented a showcase of TV programmes for European buyers yesterday in the hope of raising £500,000. Dr Who will be shown to the delegates from 30 countries at Brighton this week. It has been sold in Canada and Australia, but there it is classified as adult-only viewing..."
A few years later, two more European countries - Denmark and Italy - did sample some Tom Baker stories in 1979/1980. But it really wasn't until the "Third Wave" in the late 1980s, that the BBC made any real breakthrough with selling the good Doctor (mostly Tom Baker) to major players in Europe, such as France, Turkey, Spain, Greece, Poland and Germany. (Some of these sales would have only been possible after the BBC made 'dialogue-free' versions of the early Baker stories (for the sale to France in 1986) allowing for the programme to be dubbed into other languages.)
In DWB issue 43 (May 1987), there is a report that a sale was made to Spain "at the recent European TV Fair, months after France did a U-turn". At this TV fair (presumably MIPCOM held in Cannes in October every year, the first of which was in 1985), it would seem that the BBC was successful in selling the series to a number of European countries.
It was later reported in DWM #151 (August 1989) that the sale to Germany was due to the annual BBC Showcase held in Brighton. It's likely that other foreign sales were also completed at that time...
WAVE TWO (post UK entry into the EEC)
WAVE THREE (after the European TV fair)
- France (1986)
- Yugoslavia (1986)
- Greece (1986)
- Spain (1988)
- Turkey (1988)
- Germany (1989)
- Poland (1990s)
- Sweden (1996)
From the late 1980s, Europe was also served by a number of UK-based Cable and Satellite stations, such as Super Channel, BBC Prime, and BSB, plus European stations like TV4 SF; for some countries in Europe, this was the only method by which they could see Doctor Who...
Europe in Doctor Who
Non country specific references to Europe have featured in the following stories:
- There was an Ioniser Base in Europe (The Ice Warriors).
- Salamander was trying to seize control of the European Zone by creating earthquakes in Hungary (The Enemy of the World).
- Euro Sea Gas operated the gas rig that was attacked by the weed creature (Fury from the Deep).
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